The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this podcast, dedicated to the topic of Marketing Technology, I interview Ciaran Farrell ( Business Development Manager ( Isobar, Ireland )   and Julien Lynch ( AMNET)

 

 

Among the topics that we discuss are:

1.What are the innovative technologies impacting marketing today - and tomorrow?

2.How do we support new marketing strategies with the right technology strategies?

3.How can technology transform our marketing operations and customer experiences?

4.What management practices do we need to govern this new breed of marketing

5.How do we develop talent and culture to leverage marketing technology investments

Direct download: T024_20140912.mp3
Category:general -- posted at: 5:07pm EDT

In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group.
 
Among the topics we cover are:
 
Harp alcohol OOH campaign in Belfast - weather context based - how does it work?
 
Earlier research that PML have conducted into OOH trends  http://pmlgroup.ie/the-digital-effect/
 
Creative opportunities that digital OOK offers
 
Smartphones and NFC and their impact on OOH
 
Premium content -  we discuss what is happening with architects / city authorities to build more innovative / striking OOH.
Direct download: October_3_14.mp3
Category:general -- posted at: 7:35am EDT