Mon, 6 October 2014
Among the topics that we discuss are:
1.What are the innovative technologies impacting marketing today - and tomorrow?
2.How do we support new marketing strategies with the right technology strategies?
3.How can technology transform our marketing operations and customer experiences?
4.What management practices do we need to govern this new breed of marketing
5.How do we develop talent and culture to leverage marketing technology investments
Sun, 5 October 2014
In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group.
Among the topics we cover are:
Harp alcohol OOH campaign in Belfast - weather context based - how does it work?
Earlier research that PML have conducted into OOH trends http://pmlgroup.ie/the-
Creative opportunities that digital OOK offers
Smartphones and NFC and their impact on OOH
Premium content - we discuss what is happening with architects / city authorities to build more innovative / striking OOH.