The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

This podcast is an extended interview with Paul Hayes from BeachHut PR. Our interview is wide-ranging, covering Paul's early career with Havok Games, the indigenous gaming sector today, the industry group he set up - Games Ireland - and moves to discuss practical actions that can enhance the marketing and public relations for tech companies. We discuss whether there is an Irish Angry Birds?, the role of devices in driving tech adoption, the way Scandanavian companies adopt a global perspective from the start, and transaction officers' role in helping the fortysomething entrepreneurs grow their business. We conclude the discussion by talking about Flounders - a fringe unofficial Web Summit event that he organised along with Noel Toolan, Pat Phelan, and Mark Little...this event became a safe place for some hard truths about failure and the need to 'fail upwards'.

Direct download: T006_20141128.mp3
Category:general -- posted at: 5:00am EST

A special report from the 5th Augmented Planet Conference held in Google Campus on November 17th, 2014. There are interviews with speakers and delegates from Wikitude, Ignite Media, Amplified Robot. I also visit the British Museum to experience the Gamar AR Gift for Athena app. And finally I am joined in studio by young Irish AR entrepreneur Jack Hayes from Halo AR. Jack pitched at Web Summit and is currently developing in the area of wearable eyewear to run AR applications.

Direct download: The_Persuaders_21st_November_2014.mp3
Category:general -- posted at: 4:46pm EST

An interview with Rachel Dalton, from Rachel Dalton Communications, who are organising a conference - Pruse Power - in Dublin on November 25th to address the topic of Marketing To Women. Rachel will share international reasearch findings on how marketers need to adapt their product development and messaging when communicating with female audiences.

Also in this podcast Damian Scattergood from Star Translation about the dangers for marketer who are working in international markets when things get 'lost in translation'.

Direct download: T005_20141114.mp3
Category: -- posted at: 4:21am EST

The Dublin Websummit, spearheaded by Paddy Cosgrave,  saw over 20,000 delegates gather in the RDS conference centre to hear leading speakers from the worlds of the internet, business, sport, music and food. The Persuaders was there and got a chance to interview some of the delagates and organisers. In this podcast there a features on businesses in the augmented reality, business procurement, education and food sectors.

 

Direct download: Persuaders_7_Nov_14.mp3
Category:general -- posted at: 8:23am EST