The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
Podcast 113 - 2009 Irish Marketing Review Retrospective review of 2009 I am joined in studio by ( in Pic L-R ) :

Denis Goodbody - Adept Advertising

Robert Hayes-Mc Coy

Gerard Tannam- Islandbridge

We've a high spirited discussion on some of the main topics and themes of 2009.

Mr.Tayto stikes a positive note.

JC Decaux bikes a marketing success.

Bulmers advertising

New advertisers


Love Irish Food campaign

Unilever Ireland price campaigns

Social Media Marketing

Direct download: marketing_review_09.mp3
Category:podcasts -- posted at: 3:37pm EDT

In this podcast Elaine Mc Devitt from ICAD details some of the organisation's activties including the Upstarts programme as well as the challenges facing the creative departments in today's advertising and design industries.

Also Don Farell from Irish e.mail marketing specialists Circulator gives me his insigts into best practice in email marketing.
Direct download: Podcast_112.mp3
Category:podcasts -- posted at: 3:06pm EDT

Interview with some of the key people behind the the AIB Bank's 'Surfer' ad which featuring Irish big wave surfer John McCarthy and filmed in Lahinch and Doolin in September 2008. Featuring interviews with director Richard Carr from ad agency Rothco and Michael Duffy from production company Blinder. Also in this podcast Paul Moran from Mediaworks gives his retrospective on the ad business in 2009.

Direct download: Podcast_111_-_AIB_Surfer_Ad_winner.mp3
Category:podcasts -- posted at: 1:03pm EDT

Interview with Marshall Manson, Head of Digital at Edelman EMEA region who was speaking at the Marketing Institute of Ireland ( MII ) Marketing at Night series in conjunction with Edelman. Plus a series of interviews with Irish fashion buyers and marketers at the Gloss 'Look the Business' fashion event held recently in the Mansion House Dublin.
Direct download: Podcast_gloss_awards_and_marshall_manson.mp3
Category:podcasts -- posted at: 7:22am EDT

In this podcast Denis Goodbody from Adept Advertising discusses the challenges facing the Irish Advertising Sector and Aldagh Mc Donalgh from Alternatives who has established Marketing For Change which enables enables skilled marketers with a desire to give something back, to volunteer their marketing skills for the charity sector.
Direct download: Podcast_109.mp3
Category:podcasts -- posted at: 3:38pm EDT

Interview with Declan Fearon, Managing Director of Tipperary Crystal. In the interview Declan traces his early career in estage agency, cable television and Ladbrookes in the UK before returning to Ireland.
Direct download: Podcast_108.mp3
Category:podcasts -- posted at: 3:11pm EDT

Podcast 107: Branding in a Recession In this podcast a special look at the issues involved in Branding in a Recession with Richard Hayes, Marketing Director, Warburtons - leading UK bakers, who describes a number of strategies that can be applied to help brands thrive in a recession.

There is also an interview with Colin Gordon, CEO Consumer Foods Glanbia Foods who talks about the recently launched Love Irish Food initiative that a number of Irish food brands have launched. Over 30 of Ireland’s leading food and drink brands are behind Love Irish Food, and it has been established to promote Irish manufactured food and drink brands to consumers, in a bid to help safeguard the future of Ireland’s largest indigenous industry. Leading economist Jim Power was unveiled as the Chairman of the organisation. The participating brands range from some of the largest indigenously-produced FMCG brands to smaller artisan producers. Member brands include Barry’s Tea, Tayto, Ballygowan, Batchelors, Avonmore, Cadbury, Goodfella’s, Cully and Sully, Flahavans and Follain.

Direct download: Podcast_107.mp3
Category:podcasts -- posted at: 8:39am EDT

In this special podcast, guest presenters Mark Byrne from Designworks and Ronan Kinahan from Vibe Marketing and Training discuss the marketing of the Temple Bar district in Dublin with Martin Harte from TASCQ (Traders in the Area Supporting the Cultural Quarter) which is the body responsible for the marketing of the area.
Direct download: 01_Podcast_106.mp3
Category:podcasts -- posted at: 4:50am EDT

In this podcast Yanky Fachler steps in for Alex Gibson for a session to discuss the book Branding Only Works on Cattle by Johathan Salem Baskin

Guest Panelists are :

Padraic Gilligan MCI ,formerly Ovation

Alec Drew - BaselineGreg Byrne - SmallBusinessCan

Direct download: 02_Podcast_105_Bookbuzz.mp3
Category:podcasts -- posted at: 8:51am EDT

Podcast 104 - Twitter Marketing Tips Podcast In this podcast Mark Conguista from Irish International ad agency gives us the low-down on how to use Twitter in your marketing strategy, and as part of an integrated social media strategy. Plus we review the new Budweiser global advertising campaign. At a preview session for bloggers in Dublin I interviewed Mark Delahunty from DDB London and Charles Wong, Marketing Manager for Budweiser in Ireland.
Direct download: Podcast_104.mp3
Category:podcasts -- posted at: 5:04pm EDT