The Persuaders Marketing Podcast (podcasts)
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including:

What's been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York .

Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming. 

We also explore...

- The digital advertising landscape and how it's evolving: how media organisations are bringing a collective offering to advertisers with wider reach and premium content.
- Adforce's end-to-end service and how ad agencies and advertisers are responding
- Trends in Digital Audio advertising: how it is the 'next frontier' in advertising, the opportunities for the radio industry, the ad formats you can deliver, the captive audience and stats around the audience for digital audio

Direct download: Persuaders_18th_March_2016.mp3
Category:podcasts -- posted at: 12:55pm EDT

In this podcast there is an feature on the Irish Enterprise Awards. Interviewed are Jason Coyle from Mr. Crumb who was the overall winnner. Also in studio is finalist Jimmy Griffin from Griffin's Bakery and founder Michael Dwyer.
A special podcast featuring the interface between design and marketing with two guests in-studio. Barry Sheehan (MIDI) is Chairperson of Designweek  ( which we discuss in the podcast ) and he is a former President of the Institute of Designers In Ireland.  He is a practicing designer and is a design tutor at the School of Art Design and Printing in DIT
Con Kennedy (MIDI) is a Visual Communications Designer specialising in brand identity, corporate literature and user interface design.  Con has also given workshops and seminars on design effectiveness and has Guest Lectured in DIT.

And Ed Mc Donald from the Association of Advertisers in Ireland tells me about their drive to increase membership.

Direct download: Persuaders_18th_June_10.mp3
Category:podcasts -- posted at: 3:07am EDT

In this podcast, there is an extended interview with Stephen McKenna, founder of one of Ireland's most successful internet travel businesses In the interview Stephen charts the progress of the company and discusses how the travel industry has been revolutionised by the internet. We also try to crystal ball gaze to assess the impact that social media is having on travel planning, purchasing and commentary.


In this podcast, there is also an extract from a longer interview conducted for the Marketing Institute Marketer's Chair series, with Senator Fergal Quinn, a fellow of the MII and one of Ireland's foremost marketing professionals.

Direct download: Persuaders_11th_June_10.mp3
Category:podcasts -- posted at: 3:40pm EDT


In this podcast Pat Stephenson from Boys and Girls and Jenny Taaffe from iZest discuss a marketing and advertising campaign they worked on for their client John West in Ireland. Among the topics discussed are the John West brand strategy, the alternative creative routes used in developing the final creative treatment and the role of digital and social media marketing in the campaign.


Also in this podcast Roland Monsegu from Follow The Camino discusses the marketing strategy for their brand which was created to allow Irish people to easily access the famous Camino de Santiago in France and Northern Spain.


Direct download: Persuaders_28th_May.mp3
Category:podcasts -- posted at: 2:31pm EDT

Customer Retention and Customer Loyalty strategies are discussed in this podcast. Guests are Leanne Papaioannou, from Chilli Pepper Marketing and Kay Price, Reward Card Manager from Irish supermarket chain, Superquinn.

Direct download: Persuaders_14th_May.mp3
Category:podcasts -- posted at: 3:48am EDT

In this edition of the show we get to get the inside track on some of the winning entries for the Marketing institute of Ireland 2010 AIM Marketing Awards.

Guests were:

Liz Mc Namara from Aviva Health who won the Marketing Team Award.

Pat Mannion, JC Decaux, who won the New Product / New Launch category.

Philip Mc Gauran, Meteor, who won three categories - Market Research, Direct Marketing and Sponsorship Management.

Geoff Lyons, Independent Newspapers, winner of Gnó as Gaeilge (Marketing Through Irish Award) 

Direct download: Persuaders_21st_May.mp3
Category:podcasts -- posted at: 5:28pm EDT

Podcast 127: Portfolio Night 2010 Dublin Ogilvy

A special version of the Persuaders Marketing Podcast covering the inaugural Irish Portfolio Night held on 20th May 2010 at the offices of Ogilvy Ireland.

In what might be termed 'speed-dating for creatives', Portfolio Night is the world’s largest simultaneous advertising portfolio review event, which sees advertising’s top creative talents come together to review the portfolios of students, emerging creatives and freelancers. The Dublin leg was hosted by Ogilvy and featured sessions with some of Ireland’s leading Creative Directors.

This podcast includes interviews with:

JP Donnelly, Group Chief Executive, Ogilvy Ireland.

Eoghan Nolan, Freelance Creative and

Jerry Kennelly, founder of Stockbyte and serial entrepreneur.



Direct download: Portfolio_Night.mp3
Category:podcasts -- posted at: 5:28am EDT



The PM Forum is a 5,000 strong regionally-based members' association, dedicating to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms worldwide.

The regional events take place in Dublin at various venues. Membership to the PM Forum is corporate so attendance at all speaker events is free to all staff of member firms. In this podcast I interview Irish Region Chair, Jacinta Brosnan, where we cover a wide variety of topics concerning professional marketing.



Direct download: Podcast_126.mp3
Category:podcasts -- posted at: 12:57pm EDT

Podcast No.125. : App Marketing Podcast

App Marketing Podcast special. In this marketing podcast we explore the area of App Marketing including iPhone App Marketing. We have examples of App Marketing case-studies and investigate how marketers can use Apps as a media platform.

Guests on the show are:

Donald Douglas, Return2Sender, mobile marketing specialists.

Mat May, Creative Director, Fusio, Leading Irish App developers.

Kevin Foley, Digital Reach. Adforce - Irish mobile advertising network and ...

Jonathan Moore, Mobile Product Manager for The Guardian newspaper whose App for the iPhone is often cited as a great example of best practice in this sector.

Direct download: Podcast_125.mp3
Category:podcasts -- posted at: 3:12pm EDT

Podcast No 124: Exhibition Marketing

Exhibition marketing is sometimes overlooked as part of the marketing communications mix. Yet, in many sectors it's a dominant way to reach and influence markets, whether we are talking about consumer exhibitions or trade fairs and exhibitions. In this special podcast on the topic of exhibition marketing, Gary Graham, projects manager from Bord Bia is on the line to talk about the Bloom consumer exhibition taking place in the Phoenix Park in June. In studio is Sean Leamass founder of SDL Exhibitions which is one of Ireland's largest organisers of consumer and trade shows such as Expose Live and the Ideal Home Show and Showhouse 2010.

Direct download: Persuaders_124.mp3
Category:podcasts -- posted at: 4:48pm EDT