The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

An extented interview with founder of Von Bismark, Eoghan O'Sullivan. Founded in late 2011 Von Bismark released their first commercial product – the “VB Wardrobe” in 2013. The Wardrobe uses live motion capture and allows consumers to control the interface from a number of metres away using only their hands. Utilising augmented reality users can then try on virtual outfits, take pictures and share content within seconds. To date the Wardrobe has been used as a marketing and sales tool for retailers and advertisers with some of the world’s largest brands taking advantage of the Wardrobe since launch. They recently exhibited the hardware at the inaugural European Augmented Reality Marketing Conference.

 

Direct download: Podcast_May_9_2014.mp3
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