The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

An interview with Kay Mc Carthy, from planning agency, MCCP, who spoke at the Cannes Lions Festival on the topic ' The Death of Planning ' Cannes Lions International Festival of Creativity titled ‘Planning for the death of planning, as we know it’

In the podcast we ask Kay what was the audience reaction.

Cannes Lions 2014 had more than its fair share of celebreties in attendance....

o Sarah Jessica Parker

o Maureen O’Dowd, New York Times

o Rebecca Eton, content curator for Downton Abbey o Calvin Klein

o RGA and Beats

o Kanye West

o Creative agency, Monkeys

o Keith Weed, CMO of Unilever

o Acacia 17

 

Also interviewed on the topic of branding is founder of Neworld Associates, Pat Kinsley.

 

 

Direct download: T018_20140620.mp3
Category:general -- posted at: 2:42pm EDT