The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

Guest on the show are Paul Dervan from Full Tilt Poker and Conor Byrne from Simply Zesty. In the show we explore the Anatomy of a Winning Marketing Case-Study' , namely the winning entry in the eCommerce category at the 2015 All Ireland Marketing Awards.
We discuss the brief set by the Full Tilt team to their agency Simply Zesty, and the overall importance of process for agency. The specific challenges of marketing in the online gambling space are explored with some candid insight by both my guests.

Direct download: Persuaders_25_June_15.mp3
Category:general -- posted at: 2:43pm EST