The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles: 

European Commission - raise awareness of the benefits of the EU for young people

European Commission - raise awareness of funding for Sicence and Innovation

#Tweetsinspace

http://www.zoodigital.ie/thats-us-on-the-telly/

Brand positioning / loyalty

innocent smoothies:

The goodness HQ

http://www.zoodigital.ie/innocent-goodness-hq/

Innocent goodness juicer:

http://www.zoodigital.ie/the-innocent-goodness-juicer/

We also take a look at how Unilever Ireland used Augmented Reality as a means of showcasing a deoderant product in a retail context.

At the start of the podcast there is an interview with Lydia Rogers from Connaught Gold who discusses the recently launched integrated campaign for that brand.

Direct download: 19_April_13.mp3
Category:general -- posted at: 9:13am EST