Irish Digital Marketing Case Studies : Colin Hetherington from Zoodigital

In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles: 

European Commission - raise awareness of the benefits of the EU for young people

European Commission - raise awareness of funding for Sicence and Innovation

#Tweetsinspace

http://www.zoodigital.ie/thats-us-on-the-telly/

Brand positioning / loyalty

innocent smoothies:

The goodness HQ

http://www.zoodigital.ie/innocent-goodness-hq/

Innocent goodness juicer:

http://www.zoodigital.ie/the-innocent-goodness-juicer/

We also take a look at how Unilever Ireland used Augmented Reality as a means of showcasing a deoderant product in a retail context.

At the start of the podcast there is an interview with Lydia Rogers from Connaught Gold who discusses the recently launched integrated campaign for that brand.