The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
AWE 2013 Conference Report:  Augmented Reality and Marketing

This is a very special podcast edition of The Persuaders, recorded in Santa Clara CA, at the Augmented World Expo(AWE). I got a chance to attend the conference and speak to many of the keynote speakers, exhibitors and delegates. This is the fourth year of the conference and expo and the diversity of speakers and topics is testimony to the growing interest in Augmented Reality ( AR ) ..indeed one of the keynotes, mobile marketing commentator Tomi Ahonen, who features in the podcast, has predicted that AR will be come to be viewed as the 8th Mass Media.

My series of interviews explores how the marketing profession should engage with the technology of AR and offers lots of practical examples of best practice.

Direct download: AWE_Podcast_1.mp3
Category:general -- posted at: 10:06am EST