The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the Guinness Christmas advert was first aired in 2003. In a wide-ranging interview we discuss the creative brief behind the advert, the creative idea and execution elements of what has become one of Ireland's most-loved adverts. Thanks also to Dave O'Sullivan from Ignition for helping to set up the interview. #advertising #Christmasads #Guinnessadvertising

Direct download: Persuaders_Nov_26_2021.mp3
Category:general -- posted at: 4:36am EDT