The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

Guest on the show are Paul Dervan from Full Tilt Poker and Conor Byrne from Simply Zesty. In the show we explore the Anatomy of a Winning Marketing Case-Study' , namely the winning entry in the eCommerce category at the 2015 All Ireland Marketing Awards.
We discuss the brief set by the Full Tilt team to their agency Simply Zesty, and the overall importance of process for agency. The specific challenges of marketing in the online gambling space are explored with some candid insight by both my guests.

Direct download: Persuaders_25_June_15.mp3
Category:general -- posted at: 2:43pm EDT

In this podcast we interview three of the students on DIT’S MSc Advertising course - Alison Tilly, Emily Clonan and Danny Cullen.The students recently presented their end of year pitch which took place in DIT Aungier Street on June 4th. The evening saw two teams present their campaigns for clients The Irish Times and TV3’s Red Rock. Alison Tilly, Emily Clonan and Danny Cullen. We discuss the account management, creative and media challenges in addessing their cleints' briefs.

And by telephone I am joined by Eimear Faughnan, from Kantar Media TGI about some rescent research they have conducted digital and mobile markeitng trends.

Direct download: Persuaders_12_Jun15.mp3
Category:general -- posted at: 10:43am EDT

A show deicated to revireing the APMC STAR Awards held in April 2015. The awards are a showcase of the best in Irish sales promotion campaigns. The annual APMC promotional marketing Awards have, over the last twenty-two years, helped to raise standards in sales promotion and promotional marketing. Just as importantly, they publicise the contribution which promotional marketing makes in helping a broad spectrum of companies achieve their marketing objectives. The APMC Star Awards provide the opportunity for promotions to be compared and judged by a panel of expert judges.

The guests for thsi special show are:

Peter Mahon, Managing Director, The Delta Group – and one of our panel of judges for the 2015 APMC Star Awards.

Richard Johnson, Director of Pulse Group and Board Director with the APMC. Richard also sits on the Board of the IMC (part of the EACA) on behalf of the APMC.

Paddy Daivs, Account Director with Imagine Marketing.

Direct download: Persuaders_5_June_15.mp3
Category:general -- posted at: 1:45pm EDT