The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast an interview with Barefoot Winemaker Jennifer Wall. Jennifer has been recognized for her winemaking abilities, winning over 2,500 medals for Barefoot wines, including the Best of Show award at the New Orleans Wine and Food Experience and Best of Class at the California State Fair. She visited Dublin recently on a whirlwind tour of Europe and I got a chance to talk to her about the wines themselves and also to find out more about the brand's innovative approach to marketing, which eschews advertising.

The second part of the podcast is an interview with Niamh Walsh from the Marketing Institute of Ireland and Kate Ui Ghallchoir, Head of DIT's School of Marketing who came into studio to give me more details on their jointly developed Post-Graduate Diploma in Management and Marketing which offers an opportunity for those in marketing positions without qualifications in the discipline a chance to do so, and also progress subsequently to the MSc Marketing ( Executive ) degree.

Direct download: Podcast_29_June_12.mp3
Category:general -- posted at: 2:57am EDT

In this podcast an extended interview with David O'Sullivan, founder of Ignition  - an integrated marketing communications company. The interview ranges over a wide range of topics with some concrete examples of campaigns, and the role of marketing in SME businesses.

Direct download: Podcast_200.mp3
Category:general -- posted at: 2:16pm EDT

In this podcast.... interivew with Alistair Campbell who spoke recently in Dublin at the An Post Mail Media Unit's Early Bird breakfast event. In the short interview Alistair has some interesting observations on today's relationship between the worlds of marketing, politics and journalism.

....Also interviewed is Gary Mullen from digital recruitment specialists who assesses the recruitment trends in marketing and offers advice for those currently job-hunting.

Direct download: Podcast_23_June.mp3
Category:general -- posted at: 7:30am EDT