The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast we take a look at motivational speakers as a sector. What are the trends in motivational speaking, what are people who book speakers and their client companies looking for, and how has the recession impacted on the sector. Hugh Hick interviewed internationally acclaimed speaker Kevin Kelly  and I spoke to Mary Menton whose company, Speaker Bureau Ireland, books speakers for numerous conferences.

Also in this podcast Suzanne Mc Elligott from IAB Ireland reports on the first half-year 2011 survey that they have conducted in association with PEC assessing the health of the online advertising market in Ireland.

Direct download: Persuaders_November_18th.mp3
Category:general -- posted at: 2:28pm EDT

In this podcast Hugh Hick and I discuss the recent Marketing Institute of Ireland conference held in Dublin's Four Season's Hotel. Among the interviewees are Caroline Taylor from IBM and Daniele Fiandaca, Managing Partner at Cheil UK and economist Dr.Constantin Gurdgiev.

Direct download: Podcast_19_Nov.mp3
Category:general -- posted at: 5:53pm EDT

Podcast 180: Christmas Marketing, Brand Building and Local Heroes

In this recording I'm joined in studio by CEO of Mc Cann Erickson Ireland, Orlaith Blaney and marketing consultant Noel Toolan. In our discussion we address a wide number of topics including Great Chirstmas Marketing Campaigns ( Coke, Budweiser, Marks and Spencers among others ) , Building a Destination Brand, Social Media and its impact on Marketing, RTE Local Heroes show which Noel Toolan is participating in as a mentor.

Direct download: STE-153.mp3
Category:general -- posted at: 4:28am EDT