The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

Show hosted by Ronan Kinahan with guest Niall Corcoran from Atomic

Direct download: Dublin_city_FM_RK_host.mp3
Category: -- posted at: 10:16am EST

A special radio show and podcast from the Phocuswright Europe conference held in Dublin in May 2016. In the radio studio I am joined by Santina Donogue from Unravel, Conor Galvin from Golf Voyager and Nicky Kelly from Surfholidays. In addition at the end of the show there are several interviews with participants from the conference including Stephen Kaufer, CEO of Tripadvisor.

Direct download: Phocuswright_Europe_2016_-_19052016_14.16.mp3
Category: -- posted at: 9:29am EST

In this podcast we are joined by Conor Lynch and Evan Adrial from Connector who give us a series of tips in using the Instagram tools as marketing tools. 

Plus an interview with Vincent Forde, winner of the Accenture Ireland Leaders of Tomorrow completion, along with some of the other finalists.

Direct download: 15_April_2016_.mp3
Category: -- posted at: 4:20pm EST

In this special preview of Phocuswrite Europe we talk to Tony D'Astolfo from Phocuswrite about this year's conference theme: Europe 2016: Unsettled Yet Undaunted. Europe's economic issues – a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues – and geopolitical conflicts are having a major impact on Europe's travel landscape.

Live in studio I'm joined Kevin O'Shaughnessy, founder of Indigo and on the telephone by Charlie Osmond from Triptease.

Direct download: Persuaders_8th_april_2016.mp3
Category:general -- posted at: 12:56pm EST

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.

Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin’s team who have just been announced as Ireland's representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016.

Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book ‘The Binman’s Guide to Marketing’ this week. After the success of Oisin’s first book ‘The Binman’s Guide to Selling’ which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase sales.

Direct download: T002_20160401.mp3
Category:general -- posted at: 5:56pm EST

In this podcast a first look at this year's ARVR Innovate Conference taking place on 28 April in Dublin's Croke Park Conference Centre.

Speaker are Yoni Nevo- Founder and CEO of AR Retail Specialists Cimagie and founder of iTagged, Keith Jordan.

Direct download: T001_20160325.mp3
Category: -- posted at: 1:02pm EST

In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including:

What's been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York .

Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming. 

We also explore...

- The digital advertising landscape and how it's evolving: how media organisations are bringing a collective offering to advertisers with wider reach and premium content.
- Adforce's end-to-end service and how ad agencies and advertisers are responding
- Trends in Digital Audio advertising: how it is the 'next frontier' in advertising, the opportunities for the radio industry, the ad formats you can deliver, the captive audience and stats around the audience for digital audio

Direct download: Persuaders_18th_March_2016.mp3
Category:podcasts -- posted at: 12:55pm EST

In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media.

Interviewed were  Gráinne Dilleen – Kinetic and Emer Moran – The Irish Times, and I was joined by telephone by Su Duff, Head of Business Development at AAI

Kevin Branigan, CEO of Radio NOVA 100.3FM is also interviewed by me at the start of the show profiling the Radiothon that the station are hosting on the 18th and 19th of February.

Direct download: Persuaders_5_Feb_2015.m4a
Category:general -- posted at: 2:19pm EST