The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including:

What's been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York .

Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming. 

We also explore...

- The digital advertising landscape and how it's evolving: how media organisations are bringing a collective offering to advertisers with wider reach and premium content.
- Adforce's end-to-end service and how ad agencies and advertisers are responding
- Trends in Digital Audio advertising: how it is the 'next frontier' in advertising, the opportunities for the radio industry, the ad formats you can deliver, the captive audience and stats around the audience for digital audio

Direct download: Persuaders_18th_March_2016.mp3
Category:podcasts -- posted at: 12:55pm EDT