The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast we discuss the BAI consultation on the code of advertising food products to children. In studio are Catherine Joyce ( Barnardos ) Maureen Mulvihill ( National Heart Alliance ) and Ed Mc Donald ( AAI ).


Plus by telephone I will be interviewing  Living Social's  Nick Stafford about the forthcoming TravelHuddle Dublin conference.

Direct download: podcast_179.mp3
Category:general -- posted at: 6:05pm EDT

In this podcast Damian Ryan founder of Mediaventura is interviewed and discusses the opportunities for Irish  agencies to exploit the digital marketing space in the UK......


plus fresh from his appearance recently  on RTE's Secret Millionaire, Nadim Sadek reviews the Inishturkbeg brand project, food, tourism, music and whiskey.

Direct download: Persuaders_7_Oct_2011.mp3
Category:general -- posted at: 6:10pm EDT

In this podcast I am joined in studio by IDMA Council Members Amie Peters from the Mail Media Unit at An Post and by Dave Furney from RR Donnelly - Document Management specialists. In our discussion we review the most recent IDMA activities and forthcoming events as well as discuss the general state of play in the sector. At the start of the show there's an interview with Paul Moran from Mediaworks where we review the last 6 months in the ad business as well as try to find some silver linings for the remainder of the year.

Direct download: STE-143.mp3
Category:general -- posted at: 9:12am EDT