The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
No.18: Internet Marketing - SEM and Web Usability
Interview 1 - interview with Martin Murray, CEO of Interactive Return where Martin reports back from the world's largest search engine conference held in San Jose in mid-August. Martin explains the main trends in search engine marketing and discusses the growth prospects for SEM and which sectors are showing best prospects.

Interview 2 - interview with John Wood, Senior Analyst at IQ Content, who discusses the challenge of using focus groups as a means of testing website usability. In the interview John discusses also a new product from Google - the Google Search Appliance - that they have the exclusive license for in Ireland.

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Direct download: interactive.mp3
Category:podcasts -- posted at: 4:26pm EDT

No.17: Podcasting via phone, Outdoor Advertising
Interview 1 - interview with Pat Mannion, commercial director of JC Decaux (Ireland) where Pat discusses the trends in the outdoor media landscape and the new technologies that are increasingly being used. Pat mentioned in the interview that you may send him an e.mail at if you wish to get more examples of case studies that JC Decaux have done in outdoor advertising.

Interview 2 - interview with James Kennedy of Irish mobile software company Smartnote, who are among the pioneers of trials of delivering podcasts direct to people's mobile phones.

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Direct download: mobilepodcast.mp3
Category:podcasts -- posted at: 7:54am EDT

No.16: Sports Sponsorship A Special Podcast on the topic of Sports Sponsorship

Interview with John Trainor of Onside Sponsorship a specialist sponsorship consultancy company who discusses sports sponsorship in the context of sponsorship overall. John examines the challenges that sports scandals will have on sponsors attitudes and gives us an insight into the scale of sports sponsorships such as the London Olympics 2012.

An interview John Redmond of Slattery Communications where he heads up the sports and sponsorship division. In a wide ranging interview, John gives his opinion on how sports sponsorship is evolving and the motivations that are driving more companies to consider this as a form of marketing communication. John explores the sponorship opportunities for the Ryder Cup which is coming to Ireland in September 2006 and his perspective on what sports properties are likely to receive more attention from sponsors in the future.

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Direct download: Sportsspon_1.mp3
Category:podcasts -- posted at: 3:17pm EDT

No.15: Vive la Difference: Marketing across borders The Persuaders Marketing Podcast returns after a four week break. Among those who stood in for me while I have been off air has been Gerard Tannam of Islandbridge Brand Direction Gerard took over the mike on July 14th, Bastille Day, and so it was appropriate that his show explore Franco-Irish marketing issues.

During the interview Gerard talks to Miriam Doyle of Mimitoys. Miriam is a French mother of 2 toddlers, Molly 4 and Malachy 3, who has established a successful toy business in Ireland.

Anne Marie Roynane is a founder of Terraconnecta - a Paris based recruitment company with proven track record working with corporations across all sectors in Europe, Asia, Africa, US and Latin America, and is uniquely placed to comment on the cultural challenges to doing business in France.

John Crawley of Ouicando . John has a proven track record as a successful businessman in designing company strategy, arranging complex financial & property transactions, providing a decision supporting Finance role to businesses, leading and directing large & small teams as well as organisational transformation and change management.
Direct download: Cultural.mp3
Category:podcasts -- posted at: 7:04pm EDT