The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No.16: Sports Sponsorship A Special Podcast on the topic of Sports Sponsorship

Interview with John Trainor of Onside Sponsorship a specialist sponsorship consultancy company who discusses sports sponsorship in the context of sponsorship overall. John examines the challenges that sports scandals will have on sponsors attitudes and gives us an insight into the scale of sports sponsorships such as the London Olympics 2012.

An interview John Redmond of Slattery Communications where he heads up the sports and sponsorship division. In a wide ranging interview, John gives his opinion on how sports sponsorship is evolving and the motivations that are driving more companies to consider this as a form of marketing communication. John explores the sponorship opportunities for the Ryder Cup which is coming to Ireland in September 2006 and his perspective on what sports properties are likely to receive more attention from sponsors in the future.

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Direct download: Sportsspon_1.mp3
Category:podcasts -- posted at: 3:17pm EDT