The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast guest presenter, Roisin Ni Mhordha is joined by some of the key players in the Irish Ideal Home Show - Sean Lemass, SDL Exhibitions, Collette Silver, founder and Niall Maxwell of Niall Maxwell Gardens. The podcast gives a good insight into event marketing, and event public relations. 

Direct download: Podcast_142_2.mp3
Category:general -- posted at: 6:25pm EDT

Podcast 141: Balanced Scorecard for Skytop Lodge, Historic Hotel

In this podcast an interview with Fiona Flynn from Staff Balance who discusses the Balanced Scorecard process with particular emphasis to the marketing function. 

Also an interview with Bob Baldassari, Director of Marketing of Skytop Lodge, Pennsylvania whom I met during the summer. Bob discusses the marketing strategy for Skytop as well as introducing us to one of the more famous Historic Hotels of America.



Direct download: Persuaders_1st_Oct.mp3
Category:general -- posted at: 2:57pm EDT