The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this edition of the show we get to get the inside track on some of the winning entries for the Marketing institute of Ireland 2010 AIM Marketing Awards.

Guests were:

Liz Mc Namara from Aviva Health who won the Marketing Team Award.

Pat Mannion, JC Decaux, who won the New Product / New Launch category.

Philip Mc Gauran, Meteor, who won three categories - Market Research, Direct Marketing and Sponsorship Management.

Geoff Lyons, Independent Newspapers, winner of Gnó as Gaeilge (Marketing Through Irish Award) 

Direct download: Persuaders_21st_May.mp3
Category:podcasts -- posted at: 5:28pm EDT

Podcast 127: Portfolio Night 2010 Dublin Ogilvy

A special version of the Persuaders Marketing Podcast covering the inaugural Irish Portfolio Night held on 20th May 2010 at the offices of Ogilvy Ireland.

In what might be termed 'speed-dating for creatives', Portfolio Night is the world’s largest simultaneous advertising portfolio review event, which sees advertising’s top creative talents come together to review the portfolios of students, emerging creatives and freelancers. The Dublin leg was hosted by Ogilvy and featured sessions with some of Ireland’s leading Creative Directors.

This podcast includes interviews with:

JP Donnelly, Group Chief Executive, Ogilvy Ireland.

Eoghan Nolan, Freelance Creative and

Jerry Kennelly, founder of Stockbyte and serial entrepreneur.



Direct download: Portfolio_Night.mp3
Category:podcasts -- posted at: 5:28am EDT



The PM Forum is a 5,000 strong regionally-based members' association, dedicating to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms worldwide.

The regional events take place in Dublin at various venues. Membership to the PM Forum is corporate so attendance at all speaker events is free to all staff of member firms. In this podcast I interview Irish Region Chair, Jacinta Brosnan, where we cover a wide variety of topics concerning professional marketing.



Direct download: Podcast_126.mp3
Category:podcasts -- posted at: 12:57pm EDT

Podcast No.125. : App Marketing Podcast

App Marketing Podcast special. In this marketing podcast we explore the area of App Marketing including iPhone App Marketing. We have examples of App Marketing case-studies and investigate how marketers can use Apps as a media platform.

Guests on the show are:

Donald Douglas, Return2Sender, mobile marketing specialists.

Mat May, Creative Director, Fusio, Leading Irish App developers.

Kevin Foley, Digital Reach. Adforce - Irish mobile advertising network and ...

Jonathan Moore, Mobile Product Manager for The Guardian newspaper whose App for the iPhone is often cited as a great example of best practice in this sector.

Direct download: Podcast_125.mp3
Category:podcasts -- posted at: 3:12pm EDT

Podcast No 124: Exhibition Marketing

Exhibition marketing is sometimes overlooked as part of the marketing communications mix. Yet, in many sectors it's a dominant way to reach and influence markets, whether we are talking about consumer exhibitions or trade fairs and exhibitions. In this special podcast on the topic of exhibition marketing, Gary Graham, projects manager from Bord Bia is on the line to talk about the Bloom consumer exhibition taking place in the Phoenix Park in June. In studio is Sean Leamass founder of SDL Exhibitions which is one of Ireland's largest organisers of consumer and trade shows such as Expose Live and the Ideal Home Show and Showhouse 2010.

Direct download: Persuaders_124.mp3
Category:podcasts -- posted at: 4:48pm EDT

Podcast 123: Audience Measurement in Digital Age: Prime Time to My Time

A special podcast on the topic of measurement in a new media era. This podcast features an interview with Andrew Greene, CMO Ipsos MediaCT. Andrew has recently published a book on media audience measurement: From Prime Time to My Time: Audience Measurement in the Digital Age. This is a comprehensive guide to the history, current status and potential future directions for media audience measurement across all media.


Direct download: Podcast_123.mp3
Category:podcasts -- posted at: 3:08am EDT

This podcast is a special dedicated to the topic of using a blog as a primary means of income. In studio I interviewed two bloggers who have been very successful at turning their blog into a commercial proposition.


Liam Daly is an award-winning blogger who has a number of blogs. He has been very successful in selling his artwork online and has been able to capitalize on his creative skills with a background in computing. His main blog is Bicyclistic where he tells the stories of painting, of cycling, and the things he thinks of while standing at bus-stops, and it's also where he posts any upcoming sales of paintings. 


Amy Dillon is behind the blog where she has successfully integrated copy and video in a blog that's had both an Irish and international following. Her YouTube channel is Dazzledust25.


Also in this podcast is show producer Monica Harkin who will give some insight into the more popular blogs here and internationally.


Direct download: Podcast_122.mp3
Category:podcasts -- posted at: 4:39am EDT