The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast there is an feature on the Irish Enterprise Awards. Interviewed are Jason Coyle from Mr. Crumb who was the overall winnner. Also in studio is finalist Jimmy Griffin from Griffin's Bakery and founder Michael Dwyer.
A special podcast featuring the interface between design and marketing with two guests in-studio. Barry Sheehan (MIDI) is Chairperson of Designweek  ( which we discuss in the podcast ) and he is a former President of the Institute of Designers In Ireland.  He is a practicing designer and is a design tutor at the School of Art Design and Printing in DIT
Con Kennedy (MIDI) is a Visual Communications Designer specialising in brand identity, corporate literature and user interface design.  Con has also given workshops and seminars on design effectiveness and has Guest Lectured in DIT.

And Ed Mc Donald from the Association of Advertisers in Ireland tells me about their drive to increase membership.

Direct download: Persuaders_18th_June_10.mp3
Category:podcasts -- posted at: 3:07am EST

In this podcast, there is an extended interview with Stephen McKenna, founder of one of Ireland's most successful internet travel businesses In the interview Stephen charts the progress of the company and discusses how the travel industry has been revolutionised by the internet. We also try to crystal ball gaze to assess the impact that social media is having on travel planning, purchasing and commentary.


In this podcast, there is also an extract from a longer interview conducted for the Marketing Institute Marketer's Chair series, with Senator Fergal Quinn, a fellow of the MII and one of Ireland's foremost marketing professionals.

Direct download: Persuaders_11th_June_10.mp3
Category:podcasts -- posted at: 3:40pm EST