No 14: Public Relations as marketing

An interview with John Saunders of Fleishman Hillard - John Saunders founded the company in 1990 and has managed its growth to Ireland's largest public relations consultancy and one of Fleishman-Hillard's most successful international offices.

In 2004, John was appointed Fleishman-Hillard's Regional Director of Europe. In his role he is responsible for the firms offices in Amsterdam, Berlin, Brussels, Dublin, Frankfurt, Milan, Munich, Paris, Prague and Warsaw. He is also responsible for relationships with a range of affiliate partners throughout Europe.

In a wide ranging interview John assesses the whole spectrum of activities carried out by Public Relations consultancies: consumer PR, crisis management, reputation management. He gives case examples such as Budweiser and TWA to illustrate best and worst practice.

John is also President of International Communications Consultancy Organisation

Please note that The Persuaders Marketing Podcast is taking a short holiday until 28th July...look forward to your continued custom, and don't forget you can subscribe directly in i-Tunes from the podcast directory.