(a) An interview with Gerard Tannam of Islandbridge Brand Direction about Small Business branding challenges. (b) An interview with Nigel Reddy of Ogilvy Ireland about the Lucozade brand story which is often cited as a best practice example of brand repositioning. We also discuss the marketing strategy for newly launched Lucozade Alert, which entailed the creation of a dedicated Irish television advertisement.

Also, please note that the next Persuaders Pudding Club will take place on November 22nd ( Venue TBC - City Centre Dublin). Guest speaker is John Kearon of Brainjuicer.com If you would like an invite please send me an e.mail to thepersuaders@mac.com

An extended interview with Ita Gibney, founder and MD of Gibney Communications where we discuss the topic of corporate reputation management. Among the companies discussed are First Active and Mattel and there is a case study on the National Treatment Purchase Fund.

Plus an interview with Stephen Williams, Marketing Manager at the newly opened Louis Fitzgerald Hotel

The Persuaders Marketing Podcast reaches the half-century of episodes with a special podcast from the 45th Sharks Advertising Festival in Kinsale, Co. Cork, Ireland. The Festival is organised by the Institute of Advertising Practicioners in Ireland (IAPI) and attracts delegates from around the globe to hear keynote speakers, showcase the best in advertising creative and generally have a great time in a special location.