The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles: 

European Commission - raise awareness of the benefits of the EU for young people

European Commission - raise awareness of funding for Sicence and Innovation


Brand positioning / loyalty

innocent smoothies:

The goodness HQ

Innocent goodness juicer:

We also take a look at how Unilever Ireland used Augmented Reality as a means of showcasing a deoderant product in a retail context.

At the start of the podcast there is an interview with Lydia Rogers from Connaught Gold who discusses the recently launched integrated campaign for that brand.

Direct download: 19_April_13.mp3
Category:general -- posted at: 9:13am EDT

In this podcast I'm joined from Amsterdam by Kerrie Finch, Managing Director of Finch Factor talking to us about PR Salon event that Finch Factor organise and also speaking to me is Francesco Condorelli, the CEO of CraftenAmsterdam 2013, the first of its kind.

David O'Leary, Chair of the APMC, is in studio to talk about their forthcoming awards and the state of play in the sales promotion sector.

Direct download: The_Persuaders_12th_April.mp3
Category:general -- posted at: 11:25am EDT

A special podcast to discuss the issues in managing Agency / Client relationships. Guest presenter, Pat Mannion, from JC Decaux is joined by Dave O'Sullivan from Ignition marketing consultants and Mark Byrne from Brand Union branding consultants.

Direct download: Persuaders_22nd_March_1.mp3
Category:general -- posted at: 9:34am EDT

DMX Digital Marketing Conference Dublin : Special Podcast Report

At DMX Dublin 2013, welcomed over 600 delegates to an action-packed day with a world-class conference agenda.

DMX Dublin is powered by The Marketing Institute, the professional body for marketing people and the voice of marketing in Ireland for the last 50 years. This podcast features a number of interviews with attendees and keynote speakers including Teddy Goff, head of the digital marketing activity for the Obama re-election campaign.

Direct download: DMXDublin_for_Broadcast.mp3
Category:general -- posted at: 12:59pm EDT