Tue, 29 June 2021
On this edition of the show Dave Byrne, Head of Creative at Thinkhouse, discusses the marketing opportunities offered by the TikTok platform with a case-study on the campaign they ran on behalf of client Goodfellas for their Pizza Pockets brand. Also on the show in Part Two, an interview with author David Kerrigan about his latest book 'Unlock your Learning'. In the interview we discuss how breakthroughs in Cognitive Psychology in recent decades, coupled with unprecedented levels of access to learning opportunities, herald a new golden age of learning.
Direct download: Persuaders_25_Jun_21_Final.mp3
Category: -- posted at: 4:30pm EST
Fri, 4 June 2021
On this episode of the show, an extended interview with Michelle Carvill, co-author of 'Sustainable Marketing - How to drive profits with purpose'. In the interview we discuss Michelle's marketing career, and the genesis of the book. Themes from the book we explore are the role of leadership in promoting a sustainability in marketing agenda, and the UN's Sustainable Development Goals and the need for both innovation and sustainability in packaging.
On the www.canmarketingsavetheplanet.com website you can tune in to the Can Marketing Save the Planet podcast series interviewing marketers, academics and practitioners on key sustainable marketing topics. And if you're up for a marketing challenge, view The Sustainable Marketer Manifesto, an opportunity for marketers to commit to the role they play in driving sustainability. There's also a useful Learning Zone packed with useful resources.
Presenter: Alex Gibson
Producer: Kamila Lewandowska
Keywords: #sustainability #marketing #sustainablemarketing #profitswithpurpose #brandpurpose #branding
Direct download: Persuaders_4_June_21_.mp3
Category: -- posted at: 12:22am EST