Sustainable Marketing - How to Drive Profits with Purpose

On this episode of the show, an extended interview with Michelle Carvill, co-author of 'Sustainable Marketing - How to drive profits with purpose'. In the interview we discuss Michelle's marketing career, and the genesis of the book. Themes from the book we explore are the role of leadership in promoting a sustainability in marketing agenda, and the UN's Sustainable Development Goals and the need for both innovation and sustainability in packaging.

 

On the www.canmarketingsavetheplanet.com  website you can tune in to the Can Marketing Save the Planet podcast series interviewing marketers, academics and practitioners on key sustainable marketing topics. And if you're up for a marketing challenge, view The Sustainable Marketer Manifesto, an opportunity for marketers to commit to the role they play in driving sustainability. There's also a useful Learning Zone packed with useful resources.

 

Presenter: Alex Gibson

Producer: Kamila Lewandowska

 

Keywords: #sustainability #marketing #sustainablemarketing #profitswithpurpose #brandpurpose #branding