The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast I interview John Twohig from Social Business consultancy Ahain Group and Head of International Affairs for Dublin Institute of Technology, Robert Flood. We discuss the importance of international students in helping the educational sector meet financial and other objectives...and we have a detailed discussion on the role that social media can play in targeting prospective international students. 

Ahain Group have recently produced a report on the social business opportunties for higher education.

Direct download: August_31_2012.mp3
Category:general -- posted at: 12:48pm EDT

In this podcast an interview with Steve Payne, former Design Director of Sydney 2000 Olympics Games...we discuss his experience working on a massive brand identity project as well as his opinion on how the London Games will enhance the brand of London in the future.

  • Steve Payne is the Managing Partner at The Brand Union Dublin and has been based here since 2003.
  • Previous to that, Steve worked at Saatchi & Saatchi and Interbrand where he worked with clients such as British Airways, BP, Lexus, Selfridges and Barclays.
  • In 1998, Steve moved to FutureBrand in Australia and spent two years as Design Director for the Sydney 2000 Olympic Games. He worked on all aspects of games brand application including a nationwide Olympic Ticketing Program

  • Joining me in studio to discuss the issues raised by Steve are show producer Hugh Hick and Dave O'Sullivan from marketing agency Ignition. We also review how Irish sponsors such as Cadbury and Electric Ireland have leveraged the Games from a marketing point of view
Direct download: Persuaders_10th_Aug.mp3
Category:general -- posted at: 10:35am EDT

In this podcast Dave O'Sullivan from Ignition Brand Consultants and Hugh Hick, correspondent on The Persuaders, discuss some of the issues revolving around the Olympics and brand sponsorships, with a particular focus on the main sponsors in Ireland - Electric Ireland who are the offical Team Ireland sponsors and Cadbury who are the sponsors of broadcast and internet coverage on RTE Olympic coverage. 

There is also an interview with Bill Tinley, President of On Campus - On Campus represent the conference and accommodation interests of the seven universities in the Republic of Ireland.

Direct download: Persuaders_August_3rd.mp3
Category:general -- posted at: 12:33pm EDT