The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast I'm joined by Niall Dowling Strategic Director at Atomic advertising, where we discuss how companies in a B2B context can develop their corporate reputation as a marketing tool. Niall offers 8 practical tips for companies to help in this process. And Brendan Ennis previews a new national conference being held in Wexford - Techovate.

Direct download: 16_March_2012.mp3
Category:general -- posted at: 6:00pm EDT

In this podcast, Damian Scattergood from STAR Translation Services discusses the issues involved in localising marketing collatoral, whether on the web or in printed format.

We hear about a new initiative for IDMA members and visit an exhibition from the French tourism promotion board, Atout France.

Direct download: Podcast_5_March_reedit_2012.mp3
Category:general -- posted at: 1:19pm EDT

How should companies manage their media relations in a world where so many people get their news via new media and social media channels?

That's the topic of this podcast where I am joined in studio by Orlaith Carmody of media training specialists

Also joining me is Adrian O'Farrell, Marketing Director of outdoor media company - Bravo  - who explains the thinking behind their MakeMeFamous campaign aimed at Irish SMEs.

Direct download: March_2_2012.mp3
Category:general -- posted at: 1:29pm EDT