In this podcast I'm joined by Niall Dowling Strategic Director at Atomic advertising, where we discuss how companies in a B2B context can develop their corporate reputation as a marketing tool. Niall offers 8 practical tips for companies to help in this process. And Brendan Ennis previews a new national conference being held in Wexford - Techovate.

In this podcast, Damian Scattergood from STAR Translation Services discusses the issues involved in localising marketing collatoral, whether on the web or in printed format.

We hear about a new initiative for IDMA members Pitchdoctor.ie and visit an exhibition from the French tourism promotion board, Atout France.

How should companies manage their media relations in a world where so many people get their news via new media and social media channels?

That's the topic of this podcast where I am joined in studio by Orlaith Carmody of media training specialists Mediatraining.ie

Also joining me is Adrian O'Farrell, Marketing Director of outdoor media company - Bravo  - who explains the thinking behind their MakeMeFamous campaign aimed at Irish SMEs.