Thu, 22 December 2011
In this Jonnie Cahill, Marketing Director, Telefonica Ireland, discusses the O2 sponsorship of the O2 music arena - a sponsorship that was an award winner in the Naming Rights category at the European Sponsorship Association's recent awards. Among the issues discussed are sponsorship animation, sponsor benefits and delighting the customers with sponsorship, the customer journey, customer experience and sponsorship objectives. Also Catherine Flynn from London social media marketing agency We Are Social discusses some interesing best-practice case-studies. |
Thu, 22 December 2011
In this podcast I'm joined by Marketing Manager for Tommy Hilfiger in Ireland, Claire Nolan. Among the topics we'll discuss are the brand position of Tommy Hilfiger, the impact of social media on marketing strategy and the role of retail store as part of the brand strategy,
Also, Kevin Foley, Commercial Director of DRG will discuss the company's new service Admarket.ie which promises a new way of allowing advertising to be purchased in real-time. |