Wed, 21 August 2013
In this podcast guest presenter David O'Sullivan from Ignition Marketing is joined by a panel of marketing heavy-hitters: Amie Peters, Head of Direct Mail, An Post John McGee, Editor of Irish Marketing Journal Nicky Doran, Head of Marketing, Bord Gais Among the topics discussed were: the good weather and marketing sentiment, local marketing and identity, marketing graduates competencies, are we getting sidetracked by digital and overlooking fundamentals and other disciplines of marketing, how legislative changes will impact on sports sponsorship, the value of sponsorships, naming rights, integrating a single promotional message for Ireland.
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Wed, 21 August 2013
In this podcast guest presenter Edwina Neilan reports from the IAPI Future Heads event - The Big Grill - held in July 2013. In the podcast Edwina interviews Deputy Managing Director MediaVest Ireland by telephone, and she reports from the event with interviewees Kieran O'Donovan ( Cawley Nea ) Antonia Mc Taggart ( Starcom ) and Mark Tanguy ( Mediavest ). The IAPI Future Heads is a group of young people in the Irish advertising industry who wish to connect, inspire and foster new emerging talent within the advertising and communications industry. The Big Grill event offered chance to younger entrants to the advertisng industry network with, and hear the views of, leading members of the Irish advertising industry on their experiences. |