Tue, 15 March 2011
In this podcast one of Ireland's most experienced marketers Colin Lewis is in-studio to give his take on the state of marketing today in Ireland, and he also has the first in a regular series of marketing book reviews - this week he reviews Influence: The Psychology of Persuasion by Robert Cialdini.
Also there is a telephone interview with Michael Warren, UK South Head of Operations for the Hotel du Vin and Malmaison hotel brands. |
