The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No 68 (a) City branding (b) Local Search Engines (c) Luxury Marketing In this podcast an interview with Simon Anholt about the Anholt City Brands index where he discusses the metrics that are involved in the index and the challenges for city branding. There is also an interview with Irish Search Engine specialists Vazumo and towards the end of the interview I speak to John Fareed of Fareed, Zapala Koepke about the changing nature of luxury in hospitality marketing.
Direct download: Podcast_68.mp3
Category:podcasts -- posted at: 11:59am EDT