Sat, 18 August 2007
Marketing services: is it different from goods? A conversation with independent marketing consultant Barbara Patton and Chris Cawley, Executive Chairman of Cawley Nea TBWA on whether the marketing of services really differs from the marketing of goods; plus a discussion on the use of Irish as a creative treatment in advertising campaigns, with Brendan O’Broin of A Company of Words and Garoid Trimble of Foras Na Gaeilge.
1’00’’ Discussion with Garoid Trimble on Irish in Advertising.
14’25’’ Discussion with Brendan O’Broin, Company of Words.
29’58’’ Discussion on Marketing of Sevvices with Chris Cawley and Barbara Patton.