The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No 48 a) Marketing of Services b) Marketing through Irish langauge Marketing services: is it different from goods? A conversation with independent marketing consultant Barbara Patton and Chris Cawley, Executive Chairman of Cawley Nea TBWA on whether the marketing of services really differs from the marketing of goods; plus a discussion on the use of Irish as a creative treatment in advertising campaigns, with Brendan O’Broin of A Company of Words and Garoid Trimble of Foras Na Gaeilge.

Timelines:

1’00’’ Discussion with Garoid Trimble on Irish in Advertising.

14’25’’ Discussion with Brendan O’Broin, Company of Words.

29’58’’ Discussion on Marketing of Sevvices with Chris Cawley and Barbara Patton.

Direct download: Podcast48.mp3
Category:podcasts -- posted at: 12:08pm EST