The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No.27: Branding the humble sandwich- the O'Briens Story plus Social Media and the big brands An extended interview with Brody Sweeney, founder and Chairman of O'Brien Irish Sandwich Bars, where Brody reflects on the marketing challenges of the past 18 years building a successful franchise business in Ireland and abroad. Brody's own personal website BrodySweeney.ie gives details on his forthcoming attempt to enter the Irish parliament. Also in the podcast an interview with Mark Tarbatt of Generator, an Irish company that handle advertising on some of Ireland's more prominent websites and who have been working closely with brands such as MSN, Bebo and Coke Ireland to leveage the phemenon that is social media.

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Direct download: sweeney1.mp3
Category:podcasts -- posted at: 7:54am EDT