Direct Marketing Trends : Brand Loyalty and Retention

In advance of the IDMA Annual Conference taking place in Dublin on September 21st in the Gibson Hotel,  a podcast featuring a discussion on how direct marketing is evolving with IDMA Chairperson, Kathy Clarke,  and Gary Brown, Group Chief Executive of RMG Target, Direction@JWT  and Goosebump.

Gary will act as MC for the event, give the opening address and participate in the expert panel discussion.  With over 25 years’ experience in marketing communications / relationship marketing, Gary is a seasoned international speaker on Relationship and Direct Marketing.

The topic of brand loyalty is discussed with particular reference to newcomer Liberty Insurance in the Irish market. We also discuss how digital is impacting on the DM sector. Gary discusses how to make an emotional bond with customers. He is somewhat critical of many of the loyalty schemes currently in operation. 'Anticpated, Personal and Relevant' are the key dimensions to consider.