The Persuaders Marketing Radio Show & Podcast
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With just over a week to go to the Irish Life Dublin Marathon on Sunday 27th October, my guest presenter David O'Sullivan was joined by the heads of Irish charities whose funding will hopefully benefit from the sponsorship and donations from those involved.

Grainne O'Leary Chief Executive Arthritis Ireland ★Jimmy Fearon Chief Executive, DEBRA Ireland

Among the main themes explored were...
1. What is the historical context of Irish charitable giving?
2. How has the Irish charity sector evolved in terms of governance and professionalism?
3. What are the key challenges faced by Arthritis Ireland and Debra Ireland?
4. What are the main misconceptions about arthritis?
5. What is Epidermolysis Bullosa (EB), and why is it referred to as “butterfly skin”?
6. How has the COVID-19 pandemic impacted Irish charities?
7. How has Colin Farrell supported Debra Ireland?
Colin Farrell, the renowned Irish actor, has been a long-standing supporter of Debra Ireland, forming a close friendship with Emma Fogarty, a prominent ambassador for the charity.

 

Direct download: 236c-65e7-4adf-b00c-08be1c6287d3_1.m4a
Category:general -- posted at: 6:41pm EST

One new event to mark on your calendars for next year is The Reinvention Summit which takes place in Dublin on April 29th and 30th. It's the brainchild of Aidan McCullen and Dr. Nadya Zhexembayeva. Dr Zhexembayeva, who has published multiple books on the topic of business reinvention, was in Dublin this week for a series of meetings and promotion events in advance of the Summit. According to a Harvard/Reinvention Academy study some 68% of leaders struggle with company reinvention; a real problem in an era of exceptional business disruption. I got a chance to interview her about some of the themes that will be explored in the Summit, to define the nature of reinvention, and to share some best-practice examples. 

Direct download: 856a-155d-419f-8421-e47168612590.m4a.mp3
Category:general -- posted at: 9:01am EST