OOH Digital Trends

In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group.

 

Among the topics we cover are:

 

Harp alcohol OOH campaign in Belfast - weather context based - how does it work?

 

Earlier research that PML have conducted into OOH trends  http://pmlgroup.ie/the-digital-effect/

 

Creative opportunities that digital OOK offers

 

Smartphones and NFC and their impact on OOH

 

Premium content -  we discuss what is happening with architects / city authorities to build more innovative / striking OOH.