The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this podcast interview Niall Carson from Go Car describes the company's start -up marketing strategy. Go Car is Ireland's only car sharing initiative, offering short term car rental to members on a hourly basis. It's somwhat similar in concept to the hugely popular DublinBikes initiative, and has been enjoying huge growth rates since its launch, with over 30 locations now served by 50 cars. 

Direct download: Go_Gar.mp3
Category:general -- posted at: 4:50am EDT

In anticipation of the Bord Gáis Energy Social Media Awards 2014 taking place on June 5th, this podcast we interview founder of the , Damien Mulley and co-founder of Funky Christmas Jumpers Fabio Molle. Fabio was a winner in 2013 and in the interview he tells the story of his business and how social media marketing is at the heart of everything that they do.

Towards the end of the podcast I interview Orla Strumble, who is head of marketing at the Irish Greyhound Board. Greyhound racing has been growing in popularity, and has been successful in reaching out to new target markets - among them the marketing community, who see it as a great way to build relationships with clients and employees alike. We explore the marketing strategy behind the rise in popularity.

 

 

Direct download: Social_Media_Awards.mp3
Category:general -- posted at: 4:17am EDT