The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Sponsorship Trends

A special podcast on the topic of sponsorship trends. In an extended interview with the Managing Director of Onside Sponsorship, John Trainor, we discuss a recently completed survey the company completed among Irish sponsors and rights holders. We examine growth areas for sponsorship such as airlines, energy and gambling sectors. The change in legistation governing alcohol sponsorship is also explored, as is the general attitudes among the public towards sponsorship.

Direct download: Persuaders_25_Jan_13.mp3
Category:general -- posted at: 11:40am EST

In this podcast I discuss the interaction between design, branding and marketing with Niall Corcoran, MD of agency Creative Inc, who were recently successful in the development of the Intreo creative identity for the Irish Government. In our interview we discuss the process of creating a brand new identity, and the need for stakeholder interaction.

Also Clare Burke, President of the Irish Travel Agents Association joins me to discuss the performance of the travel sector in the run-in to the 2013 Holidayworld Show.

Direct download: Persuaders_11th_January.mp3
Category:general -- posted at: 11:10am EST