The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this interview we have an extended discussion with founder of Irish travel company which celebrates five years in business this month. Paul and I discuss a wide ranging set of issues, including the history of the company, online buying behaviour, the role of social media and public relations in marketing a travel business.

Plus Patrick O'Donoghue, MD of the Gleneagle Group tells me about a new initiative The Learning Resort, which seeks to position Killarney as a location for learning experiences. The Learning Resort will welcome internationally renowned Master of Story-Telling, Robert McKee on May 22nd.

Direct download: T010_20150515.mp3
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