The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

An in-depth interview with Rory Sutherland, Vice Chairman of Ogilvy Group UK. Rory was appearing at a breakfast event in Guinness Storehouse. We had the opportunity to chat after his presentation and our conversation touched on a number of topics including the concept of market value, heuristics, the rule of three, choice architecture and neuro-marketing.

At the start of the podcast there is an interview with John Warburton, CEO of - winners of the award for Best Mobile App at the IIA Net Visionary Awards.....The download link is below...

Direct download: Persuaders_051012.mp3
Category:general -- posted at: 4:13pm EST