The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

On this episode of The Persuaders -- the topic of innovation is one that we have covered numerous times on the show, but never from the perspective of philosophy. Professor Xavie Pavie, who lectures at top French business school ESSEC's Singapore campus, is an acknowledged global thinker in how companies can be more responsible in their innovation strategy, especially by framing their thinking in a philosophical way.

Prof. Pavie's contact information:

In part two of the show (19'10" ) Edel Mc Partland from the Sligo Park Hotel describes their marketing approach, as they prepare to reopen their doors to the public following a long lockdown due to Covid restrictions.

If you would like to contact us here on the show with a topic idea or some general feedback –we would love to hear from you – drop us a line

Keywords: #responsibleinnovation #philosophy #innovation #ESSEC 

Presenter: Alex Gibson
Producer: Kamila Lewandowska

Direct download: Persuaders_28_MAY_21.mp3
Category: -- posted at: 8:43am EST