Sun, 5 October 2014
In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group.
Among the topics we cover are:
Harp alcohol OOH campaign in Belfast - weather context based - how does it work?
Earlier research that PML have conducted into OOH trends http://pmlgroup.ie/the-
Creative opportunities that digital OOK offers
Smartphones and NFC and their impact on OOH
Premium content - we discuss what is happening with architects / city authorities to build more innovative / striking OOH.