The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
No 40: Gaming and Advertising

Gaming and advertising are examined in this episode of The Persuaders Marketing Podcast. In an interview with Michael Haines, COO of we discuss the growth of gaming, the changing shape of gaming demographics and the alternative ways that marketers are seeking to use games as a channel to reach youth audiencec

Part Two features a series of interviews conducted at the Finnish Embassy in Dublin to coincide with the launch of Ryanair's new service to Tampere. I discuss the attractions of Finland's second city and the marketing strategy employed to get more people to visit there.
Direct download: gaming.mp3
Category:podcasts -- posted at: 6:07pm EDT