The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
No.18: Internet Marketing - SEM and Web Usability
Interview 1 - interview with Martin Murray, CEO of Interactive Return where Martin reports back from the world's largest search engine conference held in San Jose in mid-August. Martin explains the main trends in search engine marketing and discusses the growth prospects for SEM and which sectors are showing best prospects.

Interview 2 - interview with John Wood, Senior Analyst at IQ Content, who discusses the challenge of using focus groups as a means of testing website usability. In the interview John discusses also a new product from Google - the Google Search Appliance - that they have the exclusive license for in Ireland.

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Direct download: interactive.mp3
Category:podcasts -- posted at: 4:26pm EST