Mon, 25 May 2015
Live in studio in this podcast we talk to Colin Lewis, Director or Marketing bmi British Midland Airlines, and there is also a report from the Phocuswright Europe conference held in Dublin....
Colin Lewis and myelf discuss a number of issues - the comparison between marketing in the UK and Ireland, and how marketing technology is evolving and how the marketers of the future need to get up to speed quickly.
About Colin Lewis:
And at the start of the podcast, a report from the recent Phocuswrigt Europe conference; the event is fast gaining a reputation as Europe’s premier conference for high level travel executives to understand what’s happening in the business...and for new tech start ups to get on the radar. In the podcast I speak to the winners and runners-up in the European Travel Innovator of the Year Award at Phocuswrite Europe, respectively Charlie Osborne, from Triptease, and Kevin O'Shaughnessy from Indigo. At the start of the podcast I speak to keynote speaker Marco Ryan, Chief Digital Officer of Thomas Cook Group....The company is a vast organisation which is strongly vertically and horizantally integrated offering numerous opportunities to interact with their customers...I begin by asking Marco to outline the advantages and disadvantatges of having so many touch points.
Direct download: Persuaders_22nd_May.mp3
Category: -- posted at: 3:55pm EDT