Thu, 27 August 2015
In the run in to Dublin hosting the ESOMAR Congress, this podcast an interview with founder of Catalyst Market Research Dan Mc Guinness. In our discussion we touch on many issue relating to the modern market research sector.Re-positioning of MR - more contemporary discussion on Insights - what is meant by this?
Is there a trend for companies to do more in-house analysis using the new tools available --- threat or opportunity?
Qual and Quant - differences, how they complement each other