The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
Irish Times Advertising campaign and Antenna App from  iQ Content

In studio to discuss the background insights behind the new Irish Times campaign  'The Story of Why' is Marketing Manager, Katie Molony. The campaign  is running currently on a hugh variety of platforms. In the interview Katie disucsses how the paper will seek to engage more with their various communities. 

Also in studio to discuss a new app development platform for the events sector, Antenna, is Morgan McKeagney from iQ Content. The app is an open source development which allows anyone with an event, and some programming capability, the opportunity to develop an app to connect with their audiences.

Direct download: Persuaders_26th_Oct.mp3
Category:general -- posted at: 2:58pm EST