Sun, 21 April 2013
In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles:
European Commission - raise awareness of the benefits of the EU for young people
European Commission - raise awareness of funding for Sicence and Innovation
Brand positioning / loyalty
The goodness HQ
Innocent goodness juicer:
We also take a look at how Unilever Ireland used Augmented Reality as a means of showcasing a deoderant product in a retail context.
At the start of the podcast there is an interview with Lydia Rogers from Connaught Gold who discusses the recently launched integrated campaign for that brand.