The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this interview, I discuss both the theory and practice of Behavioral Economics on how marketing is practiced today with Mark Byrne, Account Director of Designworks.ie

Mark presents several case studies to illustrate some key concepts arising from recent, and past, research studies. We discuss the themes developed by some of the more popular writers in the area including:

Thinking, Fast and Slow. Daniel Kahneman

Predictably Irrational. Dan Ariely

Nudge. Richard H. Thaler and Cass R. Sunstein

Drive. Daniel H. Pink

Direct download: Persuaders_8_Aug_14__Behavioral_Economics.mp3
Category: -- posted at: 12:03pm EDT

In this podcast two interviews with start-up companies, in very different secotrs, but with common challenges of making an impact in a crowded marketplace.

Tim Kelly is the founder of ValueMyProperty.ie, a recent start-up which aims to provide both property buyers and sellers with up-to-date information that can better inform the transaction decision process.

Larissa Watson is a designer and entrepreneur from Belfast. Her luxury lifestyle brand is Goddess and Swift.

For each interviewee we explore the following questions:

Their own professional background

What prompted the concept and Brand Identity?

What have been your main customers? Do you segment the market into different customer types?

How important is the internet for their business?

How do you market your business and what marketing tips would they offer listeners?

What are the expansion plans - geographic / other services?

Direct download: 15_Aug_14_Tim_Kelly.mp3
Category:general -- posted at: 11:34am EDT

Colm Brady - Business Development Director, Europecar Ireland is interviewed in this podcast. We discuss a number of aspects of the car rental market; both domestic and international.

Buyer behaviour in the car rental market, understanding the distribution system, the differences between B2B and B2C markets, and the marketing strategies employed.

Direct download: Colm_Brandy_Europecar.mp3
Category:general -- posted at: 11:08am EDT